Robin got +321% more revenue from Meta Shopping for his client
"If you take yourself a little seriously as a webshop, your catalog should look sleek."
E-commerce Koning at MBU Social
Facebook Ads agency for E-commerce
Amsterdam-based agency MBU Social helps webshops from the Netherlands and Belgium grow and scale via Facebook and Instagram Ads.
As he says, Facebook Ads specialist Robin is an absolute e-commerce junk. "I started my first webshop at 18. Fourteen years later, I still read e-commerce blogs on the toilet, for example."
"Together with my team, I help e-commerce companies get more relevant visitors who buy more. We do this by setting up smart ads and funnels."
MBU has used Catalog Ads on Facebook and Instagram for its e-commerce clients for years. According to Robin, they should not be missing from your strategy:
"Catalog ads may sound boring, but we get the highest ROAS from them for many clients. Most people think they are only good for retargeting, and that's a shame because they can also perform very well in the top funnel (ed. for acquiring new customers)."
"If you take yourself a bit seriously as a webshop, your catalog should look sleek. Not like I still see a lot with those weird cut-off products. Also, on Instagram, it just has to look sleek, which doesn't work with Facebook overlays."
3x ROAS for a fashion client
"Some of our clients were unsure if a catalog with branding was worth it and if it would also perform better."
Robin ran an A/B test to properly compare the difference in the performance of a branded and unbranded catalog. These were his results:
"For one of my fashion clients, I did a test with Adflow where the ROAS just went x3! I now use Adflow's tool for all my clients."
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